This session is a practical guide for marketers looking to collaborate with creators to drive authentic brand storytelling and business results. Get updated on the latest strategies for supercharging creator content and driving performance using Meta's partnership ads and creator tools.Â
Join our panel discussion featuring creator Rurusama as she shares candid insights on creativity, community, and growth with Meta.
APAC advertisers and agency partners that want to learn how to strategically select the right creators, craft inspiring briefs, and integrate creator content into their marketing mix for maximum impact. We’ll help them discover how to leverage Meta's tools to streamline creative workflows, making their creator partnerships smarter and more efficient.
Work with a diverse mix of creators to reach broader audiences. When briefing, balance clear business objectives with creative freedom. Always ensure creators use original or royalty-free audio, keep essential visuals within the Reels "safe zone," and deliver succinct, engaging messaging from the very first second.
This section covers incorporating partnership ads into business-as-usual (BAU) campaigns for stronger ranking and performance. We will explore key features like testimonials, Advantage+ catalog ads, AI optimizations, and creator-only headers. We will also cover scaling organic content using the Partnership Ads Hub to discover content, manage permissions, and leverage data-driven recommendations.
This segment focuses on finding the right creators based on brand fit, audience alignment, and content style. We will discuss writing clear, collaborative briefs that outline business objectives while allowing creators creative freedom. Best practices include ensuring audio usage rights, adhering to the safe zone in Reels, keeping content succinct, and aiming for multi-placement, mixed-asset campaigns across Reels, Stories, and Feed.
Fireside Chat - From Brief to Launch: Inside a Creator Partnership Ad Campaign [Stelliana Siswanto & Rurusama]
Brands want authentic creator content that drives real business results. But what does a great partnership actually look like from the creator's side? In this fireside chat, we sit down with creator Rurusama to unpack the makings of a successful Partnership Ad campaign. From how she was first discovered by a brand, to the briefing process, creative development, and final launch — Rurusama shares her real-world experience and practical advice for advertisers looking to supercharge their creator collaborations.
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